Taylor Made Products Website

Context#

Taylor Made Products is one of the brands under Lippert, and its marketing site needed to be built out on Hugo, the static site generator the team had chosen for the launch.

Role#

During launch, I helped build out pages with content and a set of reusable components so new product pages could be assembled consistently. I continue to maintain the site today, updating product pages directly and adding new features as they're requested.

Constraints#

• No CMS sits in front of the site, so any content change means editing the codebase directly rather than handing it to a content team
• Product pages needed to stay visually consistent across a growing catalog, which meant leaning on reusable components rather than one-off page builds
• Hugo's static, template-driven approach shaped how content and components were structured from the start

Approach#

I built out pages and reusable components during the initial launch push, focused on keeping product pages consistent as the catalog grew. Because there's no CMS, I've stayed hands-on since launch — updating product pages myself and adding new features as the business requests them, rather than handing that off to a content team.

Outcome#

The site launched successfully and has remained in production since, with product pages still maintained directly in the codebase and new features added as needed.